Category: Environment
Water ROI – Psychology, Environment, and Technology (PET)
This article is part four of a series.
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ROI Today – Are we productive?
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Applying ‘ROI Thinking’ to Environmental Questions
- ROI – The Water We Spend
There is a dangerous delusion in the developed world. It is the delusion that we’ve engineered ourselves out of need. Technology seems to bolster recklessness. When you’re several generations removed from thirst and hunger you tend to believe in endless bounty.
The problem with this blissful nostrum is that there is no such thing as endless bounty. Though we are adept at overcoming limits we are still defined by limits. Perhaps our de facto faith in invincibility is due to the boundary breaking nature of our ingenuity.
This is not a Luddite screed. In fact I feel that technology is as natural and necessary as a meadow of lilacs. However not everything natural is good and lilacs are prone to wilting. Lilacs also grow out of the soil which is in essence a vast graveyard of former lilacs and assorted critters. Technology may be as captivating and integral to life as a lilac field, but the boundaries that were broken, sprang out of beds of deadly error and arduous strain.
Every modern marvel that helps us forget the perilous business of being a creature on earth was hard-won. Take the case of Newtown Creek which is a textbook example of a phenomenon known as ‘Legacy Pollution.’
As the United States and countries the world over were industrializing they were undergoing an unprecedented process. Unprecedented processes have by their very nature unforseen consequences. One unforseen consequence in Newtown Creek was the contamination of the surrounding watershed with various industrial solvents. Solvents that at the time weren’t yet known to be as catastrophic for life as they are. Solvents that cause exotic cancers and environmental degradation . Solvents that are the legacy of early industrialization. Hence the name ‘Legacy Pollutants.’
We still have a problem with pollution and environmental degradation. It is less severe and thus less noticeable. It is something that most of us only take note of when something like the Flint, Michigan event occurs. Though in a way the possibility of taking our resources and technologies for granted is arguably an impressive hallmark of our success, we must never forget that it is a delusion.
We must never forget that it is a delusion because like all delusions it is inherently dangerous. When we forget all the effort that went into maintaining the sanitation, food supply, and luxury that we currently enjoy we are in danger of ‘prosethetic addiction.’
A prosthetic is in this case a technological solution to an environmental issue. Not a bad thing in and of itself. The problem enters in when we get ‘prosthetic addiction’ which is something that is akin to constantly patching a leaky boat with ever dwindling amounts of plaster rather than taking the thing to a dry-dock. ‘Prosthetic Addiciton’ occurs when we think that solutions to pressing problems are quick and easy.
It is the result of a glib acquaintance with history. When you have the luxury of sitting in class to learn about history centuries can become sentences. A paragraph on legacy pollution (something that’s not common core AFAIK) will be a fleeting firing of neurons.
It’s just a few sentences. It’s hard to feel the health lost, the rivers destroyed, and the untold amount of energy that went into damage control in just a few sentences. Even if you do feel it, the feeling soon passes to be replaced by the immediacy of living.
You think about your job, your family, your friends, whether or not you’ll get to play pool Monday night, or if the cute brunette is single. These sorts of thoughts like hunger come unbidden. They are an inescapable part of the bric-a-brac of being human. No one should ever be shamed for them.
Though it may not be shameful to have a glib impression of history, to assume that Elon Musk et al will solve our problems, it is the nonetheless harmful. We should strive to overcome it. We should strive to be informed and aware of the things like water that we all depend upon. We should not outsource these things whole-sale to ‘experts.’
Historical glibness and hero leaning are the chief pillars of ‘prosthetic addiction.’ The cure to the addiction is ever greater attention from ever greater numbers of people. An attention that especially in the democratic republic that is the United States should be vigorously promoted as an implied duty of citizenship.
The first step to dispelling the illusion that all is more or less well, and that the answers to the few problems that remain are just around the corner, is to get some perspective on the limits of resources and good ol’ yankee ingenuity.
The focus in this series is water. Water is a renewable resource. One whose bounty is often overstated. It falls from the sky, sits in vast reserves beneath our feet, and takes up most of the surface of the earth. Why worry?
Well, for one only 3% of the water on earth is fresh and an even smaller percentage of that is readily accessible. Interestingly this comparatively miniscule amount of available water is still large enough to leave us with the aforementioned delusions.
Delusions that become more and more dangerous, as there are more and more people, using more and more resources.
I am a staunch anti-Malthusian. I do not subscribe to misanthropy or the notion that it is impossible for large populations to live well. I do however firmly believe that as more people and industrialization require more resources we must pay more attention to resource use.
That small precious supply of available freshwater that we have, may be renewabl, but is certainly not infinite. If we squander and pollute it the amount of energy and resources that we will have to expend, to do damage control, will have a vast ripple effect in everything from economy to agriculture.
This is not to mention the health and life of people and animals that will be lost from thirst and disease.
A huge cataclysmic environmental catastrophe on a global scale isn’t likely. The very idea itself reeks of the sort of alarmism that turns people off of environmental issues. It is not what concerns me.
What concerns me is lots of little disasters especially ones that are avoidable. Such small disasters like the Newtown Creek incidence alluded to earlier can in aggregate lead to quite a pickle. From conflict over water rights to higher food prices the cost of ignoring these ‘paper-cuts’ can become exorbitant.
As I pointed out in the last article it is fortunate that our steps towards a more efficient use of water seem to have been rewarded. Despite population growth since the eighties our water use has more or less stayed the same.
This happy news is due to advance in technologies and best-practice strategies. Though these technologies and practices have been efficacious we can and must do better.
Needs and populations are increasing and what is adequate now will not be adequate later.
While the technologies and practices currently employed are wonderful they are rather pedestrian fixes.
Many of these fixes have hidden costs. As with all worthy pursuits and processes there are no easy answers. Reviewing water efficiency progress is the best cure for ‘prosthetic addiction’ and its attendant delusions.
Some of the fixes are as dull as making pipes and containers less prone to leaking. Others are as common sense as reusing water for industrial purposes. (http://www.twdb.texas.gov/publications/brochures/conservation/doc/Industrialbrochure-final.pdf)
I am still researching and am sure that I’ll find more interesting examples and stories of responsible water use but I doubt that they’re going to be too terribly exciting. The fact that I have to overcome what I call the ‘boredom barrier,’ doesn’t mean that these aren’t vital pursuits; but does help to highlight why we have difficulty paying sustained attention to ‘mundane’ issues, no matter how important they are.
We may have come a long way since the 80’s but Las Vegas is a city in the desert. The water for this Oasis like many similar southwestern cities has to come from somewhere. This use-case has a litany of side effects that are economic, agricultural, and political.
Clearly there is still a lot of work to be done.
ROI – The Water We Spend
This article is part three of a series.
Water is behind absolutely everything we do. Let’s begin this story back home. How does our domestic water use break down?

According to the EPA the average family uses more than 300 gallons of water per day. If you look at the pie chart above (which comes from their website) you can see that we use this water for worthy goals.
Sanitation cannot be overstated. It is what makes life bearable. As such I deem this to be a good ROI for water spending. Though I would stress that we must strive to carry out these use-cases more efficiently.
Efficient use of resources at home is laudable. But we shouldn’t sink into the comforting fantasy that small changes at home will make a big difference for water conservation. The illusion of control that we get from being ‘good people’ is, like most illusions, detrimental.
Even if everybody followed the most stringent conservatism in their domestic water use it wouldn’t begin to make a dent in our ‘water debt’ (To be explained). This is because the biggest water hogs are irrigation and Thermoelectric power.

As you can see from the above graph almost half of all freshwater withdrawals in 2010 were for Thermoelectric power. Irrigation is the second largest water hog at 32%.
Power and food are essentials. It is a good return on investment to spend water on these things. As with domestic use we must be more efficient here. The efficiencies that we improve in these two areas will have a far greater impact on making sure that we have plenty of fresh water available for the future.
The good news is that we do seem to have had a positive impact on water use.

What the above graph tells us is that there is a relationship between water use and population.
According to this graph water use peaked in 1980. It has since that time remained more or less steady. Though population growth continued along with a greater need for irrigation and industry, total water use has not risen. This seems to suggest that we’ve become more efficient at using water.
While I don’t doubt that greater efficiency in water use has contributed to this pleasant steadiness, I can’t help but think that offshoring a good chunk of our industry may also play a role. (As of the writing of this article I don’t have the exact data but I feel the possibility is worth mentioning.)
Now that you have some idea as to how we use water it’s time to get a bit more in-depth. The next article in this series will delve into the technologies and practices that have allowed us to get more out of water since the 1980’s.
Sources
Applying ‘ROI Thinking’ to Environmental Questions
This mini-article could have also been called:
‘Why I Apply ROI Thinking to Environmental Questions’
But it looked awkward in the title bar so I opted for what you see there up top.
So, why apply ‘ROI Thinking’ to environmental questions? Well…
Bottom Line: Money represents resources. If we can use ROI to talk about finance which is a roundabout way of talking resources then we can use it to talk about resources.
So, what is ROI?
It’s a business term that means ‘Return on Investment.’
For the Pedantic:
This acronym is useful not just for business but pretty much for everything.
What is it that you get out of the work and resources that you put in?
Some may think this a cynical way of looking at things.
But that’s not an accurate interpretation.
ROI has nothing to do with generosity or stinginess it has everything to do with economy.
If you expend all your energy and resources on something then you may not have that energy and those resources for something more vital.
This is why it is vastly important to pay attention to your return on investment.
So what are some resources that we should be careful with.
Let’s start with the general and important ones:
Time, material, and health.
If you spend all your time with one job or friend then you won’t have any for another.
If you eat all your food and don’t have money then you’re gonna be hungry.
If you ignore your health by sleeping only a couple of hours a night to do XYZ then you won’t be doing XYZ for very long.
This is why you need to pay attention to ROI. Which I will now just call Roy.
Roy is easy to understand but difficult to apply.
Like lots of business terms Roy is basically formal wear for simple ideas.
Roy is about getting as much bang for your buck as possible.
The issue that I’m using Roy to evaluate is an environmental one.
I’m trying to figure out better ways of utilizing the vital resource known as water.
By figuring out I mean describing the problems surrounding water by listening to scientists, journalists, and other professionals and then relaying that information through this journal and coming up with my own ideas.
I’m hoping that in so doing I learn a lot and am able to provide an accurate picture of water issues and possible solutions.
I think that a good place to start is Roy. What are we getting out of the water we spend?
Or it’s counter: what are we losing by spending water in the ways we are now?
‘What are we getting out of the water we spend’ and ‘what are we losing by spending water’ will be the subjects of the next two nonfiction essays in this journal.
Thanks for reading and stay tuned.
ROI Today – Are we productive?

An issue that I will be tackling in upcoming weeks is the amount of resources we spend versus what we produce.
I have had a recurring thought on many a commute that the ratio of products and services rendered versus the cost of production is wildly askew.
Many if not most people drive two tons of steel to and from work a day. You don’t have to even take carbon into consideration to see why this is potentially wasteful from an ROI standpoint.
First there is the metal itself, then there is the time in production and maintenance, then there is the cost of the fuel. Then there are hidden costs such as the 80,000 gallons of water it takes to produce a car.
Understanding how to balance the ratio of resource use and productivity requires abstaining from finger-pointing and taking a long hard look at what’s actually happening.
My goal is to find out how to produce more than we consume.
Here are some links that can provide insights into the scale of consumption for one very vital resource called water.
- http://www.gracelinks.org/285/the-hidden-water-in-everyday-products
- http://waterfootprint.org/en/water-footprint/national-water-footprint/virtual-water-trade/



